Course curriculum

  • 1

    Introduction

  • 2

    Module 1: Have Clear and Consistent Branding

    • What is a Brand?

      FREE PREVIEW

    • Define Your Brand with a Value Proposition

    • Where to Broadcast Your Brand

    • How to Build Brand Relationships

    • Check Results

    • Module 1 Conclusion & Action Steps
  • 3

    Module 2: Make it Easy for Your Customers to Shop from You

  • 4

    Module 3: Ways to Increase Customer Conversions

    • Web Copy

      FREE PREVIEW

    • Add Visuals

    • Social Proof

    • Follow Up

    • Shopping Cart Abandonment

    • Important points to have for optimization

    • Conversion Rate Optimization

    • Module 3 Conclusion & Action Steps
  • 5

    Module 4: Cross-Sell, Up-Sell, and Down-Sell

    • Cross Selling

    • Up Selling

    • Down Selling

    • Repeat Sales

    • Module 4 Conclusion & Action Steps
  • 6

    Module 5: Be the Best at Customer Service

    • Be Available

    • Provide a FAQ Page

    • Lead By Example

    • Turn Mistakes into Opportunities

    • Focus on the customer

    • Offer a Clear Refund Policy

    • Implement Customer Feedback

    • Module 5 Conclusion & Action Steps
  • 7

    Module 6 : Use Social Media for Connection and Conversion

    • Choose the Right Sites

    • Be There and Socialize

    • Conversation Conversion

    • Module 6: Conclusion & Action Steps
  • 8

    Module 7: Email – Your Biggest e-Commerce Success Factor

    • Find the Right Software

    • Take the Time to Test Your Target

    • Use Email Marketing to Tackle Cart Abandonment

    • Get Rewarding

    • Plan Your Publishes

    • Another Use for the 80/20 Rule

    • Analyze your email metrics

    • Email Copywriting Tips

    • Module 7: Conclusion & Action Steps
  • 9

    Course Conclusion

    • Wrapping It Up

    • Conclusion

    • Our Facebook Group

  • 10

    Bonus

    • Facebook & Instagram Ads Strategies

    • LinkedIn Ads Strategies

    • Google Search Ads